Espresso Americano is the biggest coffeehouse chain in Honduras, with a presence in various Central American countries.
Madrid, Spain. INERTIA Investments led the structuring of an international private placement to bring Espresso Americano, the renowned Honduran coffee chain, to the Iberian Peninsula. On March 10th, Espresso Americano opened its first European location at Calle de Preciados, 33 in the Spanish city of Madrid.
“We dreamed it and we did it,” says Elías El-Hayek about the recent opening in Spain. El-Hayek, the Managing Partner and CEO of INERTIA Investments in Spain, is a Honduran professional with more than 20 years of experience leading multinational business operations in Central America and Africa.
The internationalization of an iconic Honduran brand such as Espresso Americano to European markets was made possible through an international private placement in which investors from Central America, Spain, and the United States participated. The legal and financial structuring of the project, organized by INERTIA Investments, generated confidence, transparency, and high expectations, encouraging investors to take part in a unique opportunity to expand one of the most successful brands in Central America. INERTIA Investments was also directly in charge of raising the capital.
“Through properly structured private placements it is possible to generate trust in investors and start new companies, expand operations or access international markets while reducing or mitigating the need of resorting to financial debt”, said Jorge Constantino Colindres, the Founding Partner of INERTIA and corporate governance advisor.
Espresso Americano: The Passion for Coffee
Espresso Americano opened its first store in 1994 in the city of Tegucigalpa and in 28 years has become the largest and most successful Honduran coffee chain in the country, with more than 300 stores open to the public.
INERTIA is a multidisciplinary professional services firm based in San Pedro Sula, Honduras, and Madrid, Spain that specializes in investment structuring, legal services, foreign direct investment, asset protection, and investment advisory in digital assets.